Think of it this way by contrast, Illustrator is best for creating, from scratch, the individual elements that are then laid out within Photoshop to form a greater, more collective document. Because of this strength, it is therefore the preferred tool when designing anything that contains photos such as brochures, posters, postcards, flyers, etc.
PHOTOSHOP OR ILLUSTRATOR FOR MAC SOFTWARE
Although clients might be intimidated by these advanced features, the program’s unique ability to draw next-level shapes and then save them as a vector file that can be liberally resized, without the loss of quality, makes Illustrator the most apt tool and the clear software of choice for professional logo design.Īdobe Photoshop – Strengths & Weaknesses:Īs the name would suggest, Photoshop is the master when it comes to photo manipulation and editing. Illustrator is also equipped with excellent drawing capabilities that make it the supreme method for crafting more organic, free-flowing forms that are beyond the basic presets of circles and squares. If that wasn’t enough, a further and reasonable explanation of vector graphics can be found here→ These file formats can be considered the master files, which are fully editable in the software in which they were created.
When the design is complete, it is saved to a vector format such as Adobe AI or EPS.
Conveniently, vector files allow for you to shrink or grow the finished design without any deterioration of graphic integrity.įor a more in-depth explanation of how exactly vector files work, the software essentially uses a mathematical solution to plot paths and strokes on an X and Y axis, within the given work area, to establish “control points” that universally control the shapes during the design process. As you may have guessed, this is absolutely essential for logo design because of the dynamic diversity of its applications – you need the logo to function in spaces as small as a business card but also as big as a billboard. The most distinct characteristic of Illustrator is that it is a vector drawing tool, meaning, the output file is a vector graphic that can be resized to any degree, without losing any quality. With that, we’ve decided to elaborate on the debate discussing the strengths and weaknesses of the three design programs, their limitations and most importantly, the major differences between them that ultimately determines their correct uses.Īdobe Illustrator – Built for Logo Design: Though the answer may not be simple, it is distinct. While this makes sense in the fact that Photoshop is a more accessible and user-friendly program, thus preferred by novice designers, it simply isn’t the appropriate tool for professional logo design. Specifically referring to logo design, it’s extremely common for clients to request that designers use Adobe Photoshop for the project, so that they may be able to edit the logo themselves in the future. It’s really a matter of evaluating the breadth of your project and your desired design deliverables, and then identifying the best tool for the job. Sure, while one program may be able to loosely achieve the feats of the others, there are inherent strengths and weaknesses within these software programs that cause for one to be a more appropriate tool than the other, for any given task.
In short, not all programs are created equal. Adobe Illustrator, Photoshop and InDesign are easily the most widely used of the available software, however, what the general public might not understand is that each of these design programs is uniquely specialized for a niche set of tasks. In the arena of graphic design, there are a number of quality software programs that allow users to create stunning designs for an array of applications. Why Logos Should Be Designed in Adobe Illustrator Over Photoshop and InDesign
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